The PNE you love, with a new brand look

For more than 100 years the PNE has been evolving – from our exhibition beginnings to the year-round entertainment destination we are today.

The PNE hosts and manages many of BC’s most iconic events, 365-days a year. From concerts, to festivals, thrilling rides, as well as sports and community gatherings, PLAY is at the heart of everything we do.

To capture the essence of play, our logo has evolved in a bold way that signals the expanding variety of experiences happening at our venues, the people who make those memorable experiences possible, and the social benefit that they have in our communities.

To learn more about our new brand, you can read the press release or watch our video.

This simplified yet dynamic design reflects both our incredible history and the next era for BC’s premier event and entertainment organization.

Our official name has always been the Pacific National Exhibition. As part of our new brand, we’re dropping the long name and shortening our name to simply: “PNE”. It’s what most people like to call us, anyway. Besides, even though we’re on the pacific, we’re not a national fair and we’re definitely more than an exhibition.

We’re beyond proud to keep bringing joy, exploration and excitement to our communities and we look forward to celebrating the future of play – together!